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Preferred term

sampling bias  

Definition

  • Sampling bias occurs when a sample statistic does not accurately reflect the true value of the parameter in the target population, for example, when the average age for the sample observations does not accurately reflect the true average of the members of the target population. Typically, sampling bias focuses on one of two types of statistics: averages and ratios. [Source: Encyclopedia of Survey Research Methods; Sampling Bias]

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URI

https://concepts.sagepub.com/social-science/concept/sampling_bias

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