Skip to main content

Search from vocabulary

Content language

Concept information

Preferred term

social judgment theory  

Definition

  • Social judgment theory (SJT) is based on the idea that an individual's attitude toward a particular issue or behavior is best assessed on a continuum of possible responses instead of by a single alternative. The position of the receiver of a persuasive message about the topic is assessed in terms of the latitudes of acceptance, noncommitment, and rejection reflected in answers to an ordered alternatives questionnaire. [Source: Encyclopedia of Health Communication; Social Judgment Theory]

Belongs to group

URI

https://concepts.sagepub.com/social-science/concept/social_judgment_theory

Download this concept: