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social science subjects > geography > qualitative geography > writing (communication) > understanding media: the extensions of man
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Preferred term

understanding media: the extensions of man  

Definition

  • Understanding Media: The Extensions of Man, a timeless work by Marshall McLuhan published in 1964, is a discussion of the various media and their effects on society and the individual. The book's publication transformed McLuhan from an English professor at the University of Toronto into a media celebrity. [Source: Encyclopedia of New Media; Understanding Media: The Extensions of Man]

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https://concepts.sagepub.com/social-science/concept/understanding_media:_the_extensions_of_man

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