Concept information
Preferred term
undifferentiated marketing
Definition
- a marketing strategy whereby a firm or organization pursues the whole market with one product and one marketing program, choosing not to recognize different market segments; also called mass marketing. [Source: Dictionary of Marketing Communications; Undifferentiated Marketing]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/undifferentiated_marketing
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