Concept information
Preferred term
video news releases
Definition
- Video News Releases (VNRs) are public relations tools frequently used by corporations, nonprofit organizations, and government entities. Any VNR is the television equivalent of a press packet. [Source: Encyclopedia of Journalism; Video News Releases]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/video_news_releases
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