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... > social science subjects > health and social care > health and society > cancer and society > media > videostyle
... > social science subjects > sociology > social problems > social problems encyc > community, culture, and change > media > videostyle
... > social science subjects > politics and international relations > governance > disaster relief > disaster relief methods and practices > media > videostyle
... > social science subjects > business and management > management settings > business management > governance > disaster relief > disaster relief methods and practices > media > videostyle
... > social science subjects > communication and media studies > media studies > media forms > journalism > industry and economics > marketing > media > videostyle
... > social science subjects > library and information science > information science > publishing > journalism > industry and economics > marketing > media > videostyle
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > industry and economics > marketing > media > videostyle
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > industry and economics > marketing > media > videostyle
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > industry and economics > marketing > media > videostyle
... > social science subjects > business and management > marketing (business) > marketing > media > videostyle
... > social science subjects > communication and media studies > communication studies > political communications > media > videostyle
... > social science subjects > communication and media studies > media studies > media forms > journalism > political communications > media > videostyle
... > social science subjects > library and information science > information science > publishing > journalism > political communications > media > videostyle
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > political communications > media > videostyle
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > political communications > media > videostyle
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > political communications > media > videostyle
... > social science subjects > politics and international relations > political science > political communications > media > videostyle
... > social science subjects > criminology and criminal justice > criminology > race and crime > media > videostyle
... > social science subjects > criminology and criminal justice > criminology > sociocultural context and popular culture > media > videostyle
... > social science subjects > communication and media studies > communication studies > political communications > political communication theory > videostyle
... > social science subjects > communication and media studies > media studies > media forms > journalism > political communications > political communication theory > videostyle
... > social science subjects > library and information science > information science > publishing > journalism > political communications > political communication theory > videostyle
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > political communications > political communication theory > videostyle
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > political communications > political communication theory > videostyle
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > political communications > political communication theory > videostyle
... > social science subjects > politics and international relations > political science > political communications > political communication theory > videostyle

Preferred term

videostyle  

Definition

  • Videostyle is a concept used to describe the pattern of styles and strategies that candidates use in their televised political advertising. A candidate's videostyle includes three important components of their ads: the verbal elements, the nonverbal elements, and the production elements. [Source: Encyclopedia of Political Communication; Videostyle]

Broader concept

Belongs to group

URI

https://concepts.sagepub.com/social-science/concept/videostyle

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