Concept information
Preferred term
event management
Definition
- Event management, also known as special event planning, provides a valuable tool by which for-profit and nonprofit organizations specialize public relations campaigns. Event management is a means for achieving publicity and recognition for their organizations and establishing and maintaining relationships with key constituents through direct contact. [Source: Encyclopedia of Public Relations; Event Management]
Broader concept
Narrower concepts
- economic impact of events
- event evaluation
- event legacy
- event marketing
- event planning
- events policy
- event sponsorship
- experience (events)
- festivals
- meetings, incentives, conferences and events
- mega events
- risk management
- service quality
- social impact of events
- sports events
- sustainable events
- tourism
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/event_management
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