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Preferred term

event management  

Definition

  • Event management, also known as special event planning, provides a valuable tool by which for-profit and nonprofit organizations specialize public relations campaigns. Event management is a means for achieving publicity and recognition for their organizations and establishing and maintaining relationships with key constituents through direct contact. [Source: Encyclopedia of Public Relations; Event Management]

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https://concepts.sagepub.com/social-science/concept/event_management

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