Concept information
Preferred term
marketing and customer value
Broader concept
Narrower concepts
- adopter categories
- ambulatory care
- comparative advertising
- complementary products
- customer relationship management
- customers
- customer satisfaction research
- customer value
- database marketing
- direct marketing
- environmental scanning/analysis
- exclusive distribution
- expansion strategies
- first-mover advantage
- franchising
- goods-services continuum
- hypercompetition
- integrated marketing communication
- intensive distribution
- licensing
- loyalty in health care consumer
- maintenance of scope
- market entry strategies
- marketing concept
- marketing mix
- marketing plan
- marketing research
- marketing value
- market opportunity analysis
- market segmentation
- mass customization
- mystery shoppers
- non price competition in hospitals
- one-to-one marketing
- patient expectations
- perceptual gaps in services quality
- physician-patient relationship
- press releases
- product classes
- product life cycle analysis
- product line extensions
- product mix
- public relations
- sales forecasting
- selective distribution
- service area competitor analysis
- service quality
- social marketing
- substitute product
- wellness
- women as major health care consumers
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/marketing_and_customer_value
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